Laissez les bon temps rouler

Prsshur the brand originated as a wristwatch brand. Designing watches was engaging, yet it ultimately lacked the depth of fulfillment I sought. I thrive on substantial design challenges, and watchmaking simply did not provide the complexity I craved. This realization prompted a return to fundamentals.

I began by posing questions to the universe (my mind). Answers arrived in all forms. Everyday conversations, happenstances, my dreams as symbolic imagery—conveying profound insights. Some symbols remain etched in my memory; others I immediately sketched upon waking. These otherworldly visions were then manifested in our physical reality in my designs that I share with you all, crafted with pure intention, and harnessed to transform life, "reality", and perspective.

Prsshur: A Manifesto of Pure Intent

Every creation is born without malice or ill intent—first, because such motives are beneath the ethos of true craftsmanship; second, because I design foremost for my own aesthetic and I wear every piece I conceive.

The purer the design—including the intent behind it—the higher its frequency and the greater its magnetic pull. This demands absolute integrity: no toxic chemicals, no animal-derived materials, no heavy-metal hardware, no bloodshed, no deception, no superfluous excess. Only a profound reverence for beauty, extravagance, purity, and the exquisite subtleties that often go unseen.

Founded on the Westbank of New Orleans, Prsshur does not merely “create diamonds.” We forge unyielding universes within universes.

“THE ALL is mind; The Universe is Mental.”